Guides on SEO, web design, paid ads, and AI search, based on what actually moved the number for a client.
Every Ads Manager screen for a home service lead campaign, with screenshots. Keep Advantage+ audience inside your service area, qualify leads with instant forms, test audiences and creative, and budget with a free calculator.
September 17, 2026 · 24 min readLocal SEOMost franchise SEO problems are ownership problems. Who should control the domain, location pages, Google Business Profiles, and reviews, and what happens when a location sells, moves, or closes.
September 16, 2026 · 15 min readLocal SEOWhere the doorway line sits, a store locator crawlers can actually follow, and what has to be unique on every location page before it earns a place in the index.
September 16, 2026 · 14 min readSEO & RankingsOne Organization, a LocalBusiness on every location page, and the properties that tie them together: parentOrganization, branchCode, departments, and service areas, with copy-ready JSON-LD.
September 16, 2026 · 13 min readSEO & RankingsThe easiest schema property to add, and the easiest to fill with links that do nothing. Which URLs genuinely resolve your entity, which ones Google discards, and where the property belongs.
August 27, 2026 · 12 min readLocal SEOMost Daytona Beach businesses rank well within a mile of their own door and disappear past it. Why the radius collapses faster on the coast, how to measure yours, and what widens it.
August 27, 2026 · 15 min readSEO & RankingsThe schema type most likely to earn you a manual action. The required properties, the self-serving review rule, and how to add star ratings without losing rich results.
August 27, 2026 · 13 min readLocal SEOYour rank tracker says #1. Customers three miles away cannot find you. How proximity works in the map pack, how to read a geo-grid scan, and what actually widens your radius.
August 18, 2026 · 17 min readPaid AdvertisingA line-by-line teardown of where the money goes: search terms, Performance Max, conversion double counting, location defaults, and the audit order that finds it fastest.
August 18, 2026 · 16 min readSEO & RankingsSchema.org defines 800+ types. You will use a dozen. Here they are with copy-paste JSON-LD, plus the rich results Google quietly retired.
August 6, 2026 · 18 min readLegal Lead GenerationSweepstakes and co-registration leads no longer work for law firms. How medical records, CPA models, and exclusive campaigns rewrote legal lead gen in 2026.
July 22, 2026 · 9 min readSchema.org publishes more than 800 types. Almost every site needs about a dozen of them. This post covers those dozen with copy-paste JSON-LD for each: Organization, LocalBusiness, Service, Article, BreadcrumbList, FAQPage, Product, Review, and the rest, along with how to link them together with @id instead of redeclaring the same entity on every page.
It also covers what Google quietly retired. FAQ and HowTo rich results no longer render for most sites, which means a lot of published advice is now telling you to chase a SERP feature that does not exist. The markup still has value for AI systems reading your pages. The blue accordion does not come back.
Useful if you are working through the SEO checklist or handling technical SEO yourself.
For years law firms bought mass tort leads generated from sweepstakes and co-registration paths, where someone entering a gift card giveaway also gets signed up as a legal claimant. Those leads still get sold. They no longer sign, and buyers have adjusted what they will pay for them accordingly.
The post walks through what replaced them: medical record retrieval as a qualification step, cost per acquisition pricing instead of cost per lead, and exclusive campaigns where the claimant is only ever sold once. It is written from running these campaigns, including the numbers on what qualified volume actually costs now.
Relevant if you buy legal leads or run mass tort campaigns.
A free 25-minute training on generating Google-optimized content with AI, including the exact template we use.
Read it freearrow_outwardThe same checklist we run on every client site. Check items off as you go, with tool and plugin recommendations.
Read it freearrow_outwardEvery article comes from work we actually do for clients, across four core topics.
Technical SEO, on-page optimization, link building, and the strategies behind ranking on every search engine.
SEO servicesUsing AI to produce content that ranks, and getting your brand cited in AI Overviews, ChatGPT, and Perplexity.
AI SEO trainingBuilding websites that load fast, look sharp, and turn visitors into leads, customers, and revenue.
Web design servicesFacebook, TikTok, and Google ad strategies, creative testing, and the numbers behind profitable campaigns.
PPC servicesAn agency blog with two hundred articles is usually two hundred articles nobody read, written to fill a content calendar. This one works differently on purpose.
Nothing here is written from a keyword tool. A post gets written when something happens on a real client account that we had to figure out, and it stays unpublished until we have run it long enough to know it holds.
There is no publishing calendar and no word count target. Two posts in a year is a fine outcome if only two things were worth writing down. Most agency blogs publish weekly and say nothing, which is the exact behavior Google spent 2024 and 2025 penalizing.
Search changes. When something we published stops being true, the post gets updated and the change is dated rather than quietly edited. Anything with a year in the title is reviewed at least annually.
The posts are written by Joshua Rouillard, who runs the accounts the examples come from. More on that in who we are. If you want the outcomes rather than the method, the case studies have the numbers, and the testimonials are from the owners who paid for the work. If you want to apply this to your own site today, start with the SEO checklist or just ask us directly.
Book a free consultation call with a free SEO audit included. Whatever question brought you here, we will answer it live and show you what it means for your site.