RouillardMedia
Design Portfolio · Work That Works

Designed to be used.
Not just admired.

A selection of websites, stores, and creative we have designed and shipped. Behind most of these is a number: a conversion lift, a traffic curve, or a revenue figure you can find on our case studies page. The OnlyClassActions build and SEO program is the fullest write-up of the two working together.

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Web Design ✦E-Commerce Stores ✦Landing Pages ✦Brand Systems ✦Ad Creative ✦UX Design ✦Shopify Builds ✦WordPress Themes ✦Custom Development ✦Conversion-First ✦Web Design ✦E-Commerce Stores ✦Landing Pages ✦Brand Systems ✦Ad Creative ✦UX Design ✦Shopify Builds ✦WordPress Themes ✦Custom Development ✦Conversion-First ✦Web Design ✦E-Commerce Stores ✦Landing Pages ✦Brand Systems ✦Ad Creative ✦UX Design ✦Shopify Builds ✦WordPress Themes ✦Custom Development ✦Conversion-First ✦Web Design ✦E-Commerce Stores ✦Landing Pages ✦Brand Systems ✦Ad Creative ✦UX Design ✦Shopify Builds ✦WordPress Themes ✦Custom Development ✦Conversion-First ✦

Browse the
shipped work.

Websites, e-commerce stores, and creative, filterable by discipline. This gallery grows as projects launch.

Showing 5 of 5 projects

Elevated Entrepreneur website design by RouillardMedia
Elevated EntrepreneurWeb Design
Start Fresh Restoration web design by RouillardMedia
Start Fresh RestorationWeb Design
OnlyClassActions website design and SEO by RouillardMedia
OnlyClassActionsWeb Design
SimZ Conversational AI website design by RouillardMedia
SimZ Conversational AIWeb Design
CBDComfortZone e-commerce website design by RouillardMedia
CBD Comfort ZoneE-Commerce
What every project shares
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Pretty is not the point

Every project here had a conversion goal before it had a color palette. Design decisions came from what the visitor needed to believe, not what would look good in a dribbble shot.

speed

Fast is part of the design

Load time is a design decision. Everything we ship is built to pass Core Web Vitals, because the most beautiful page in the world converts nothing while it is loading.

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Built to be found

Schema, heading structure, and clean markup are in every build, which is why several projects in this portfolio doubled as SEO growth stories.

We pick the platform to fit the business.

Most agencies build on one platform because that is the only one they know, then explain why it happens to be perfect for you. We work across four, and which one you get depends on who has to maintain the site after launch.

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WordPress

The right call when the client needs to publish constantly without a developer. We build on a lean custom theme instead of a bloated page builder, because builders are the single most common reason a WordPress site fails Core Web Vitals.

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Shopify

For anyone selling physical products. Themes are customized in Liquid with each section carrying its own stylesheet and merchant-friendly settings, so the store owner can change what they need without opening a support ticket.

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Custom build

Next.js or a hand-built front end when the site needs to do something a CMS cannot: calculators, gated tools, unusual data, or performance targets a template will never hit.

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Design only

Some clients already have a capable dev team and just need the design system, page layouts, and component specs. That is a normal engagement, not a lesser one.

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How a build actually runs.

A website redesign fails in one of two predictable ways: it looks better and converts the same, or it looks better and loses the rankings the old site had. Both are avoidable, and both come from doing the work in the wrong order.

The full service breakdown lives on web design & development, and if the site is already built, the technical SEO page covers fixing it in place.

01

The number comes first

Before a single layout exists we agree on what the site is supposed to do: booked calls, form fills, checkouts, or qualified inbound. That number decides the structure, and it is the only thing the finished site gets judged on.

02

Structure before styling

Wireframes and copy get approved before anyone picks a typeface. Reordering a page while it is still a wireframe costs an afternoon. Reordering it after the build costs a week, which is why so many redesigns ship with a layout nobody actually wanted.

03

Built to be crawled from day one

Schema, heading hierarchy, image sizing, canonical tags, and internal linking go in during the build, not in a cleanup pass six months later. Retrofitting technical SEO onto a finished site costs more than doing it correctly the first time.

04

Measured after launch

Launch is the start of the measurement window. Analytics, Search Console, and conversion tracking are verified on day one, then reviewed against the original number so we know whether the build actually worked.

Your project belongs on this page.

Book a free consultation. We will look at what you have, what your buyers need, and scope the build with fixed pricing and honest timelines.

  • check_circleA conversion-focused review of your current site or store
  • check_circleA scoped proposal with fixed pricing, no surprise invoices
  • check_circleFull ownership of everything we design and build