Your Google ranking is not one number. It changes block by block. Find your Google Business Profile, enter a keyword, and get a 49-point heatmap showing exactly where you rank across a 10-mile radius, and where your competitors are taking your customers.
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Search your business name and pick your Google Business Profile from the results.
Add the search term your customers use, like "roof repair" or "family dentist".
We check your rank from 49 points across a 10-mile radius and plot every one on the map.
Results are estimates based on location-simulated Google Maps searches. Actual rankings can vary slightly by device, search history, and time of day.
Local search is not one leaderboard. Google shows different results to different people depending on where they are standing when they search. Two customers looking for the same service on the same day can see completely different businesses in the map pack, simply because one of them is a few miles closer to a competitor. That is why a single rank check from your own office is one of the most misleading numbers in local SEO. It tells you how you look to yourself, not how you look to the customer across town.
Each pin on your scan is a real search for your keyword, run from that exact spot on the map. Green pins (ranks 1 to 3) are the map pack positions most customers actually see and click. Yellow and orange pins mean you are on the board but further down, where you capture only a fraction of the clicks. Red and dark red pins are areas where your business does not appear in the top 20 at all, so for anyone searching from there, you effectively do not exist. The shape of the color tells the story. A tight green center that fades to red is the classic pattern of a business that ranks well only in its immediate neighborhood.
Proximity is something you cannot change, but it is not the only ranking factor. Google also weighs relevance and prominence, and those are where the work happens. A complete, active Google Business Profile, a steady flow of recent reviews, consistent citations across the web, location relevant content on your website, and a technically sound site all extend how far your green zone reaches. Businesses that invest in these signals rank across a much wider radius than proximity alone would predict, which is exactly how a well optimized company wins customers several towns over.
Run the scan for the keyword your best customers actually type, then run it again for variations to see which terms you own and which you have handed to competitors. Note the neighborhoods where you drop off, because those red zones are usually where your competitors are strongest and where the most winnable growth sits. Re-run the scan every month or two to watch your green zone expand as your optimization compounds.
RouillardMedia is a Central Florida SEO agency, and we built this tool because we run the same kind of geo-grid analysis for our own local clients across Orlando, the greater Central Florida area, and markets nationwide. If your map shows more red than green, that is not a verdict, it is a roadmap. See how our SEO service turns red zones green.
Google Maps rankings change based on where the searcher is standing. A business can rank #1 near its front door and #15 three miles away. This tool simulates a search for your keyword from 49 GPS points spread across a 10-mile radius around your business, then plots your rank at each point on a heatmap so you can see exactly where you win and where competitors take your customers.
The scan pulls live Google Maps results for each grid point using location-simulated searches, the same method professional tools like Local Falcon use. Treat each point as a strong estimate rather than a guarantee: real results also vary slightly by device, search history, and time of day.
Proximity is one of the strongest local ranking factors. As the searcher moves away from your location, Google increasingly favors businesses closer to them. Strong relevance and prominence signals, like reviews, citations, and content, are what extend your visibility radius beyond your immediate neighborhood.
Only the top 3 results appear in the map pack that most searchers see, so green dots (rank 1-3) are where you are actually winning customers. If your map is green near your location and red beyond a mile or two, you are leaving most of your service area to competitors, which is very common and very fixable.
A combination of Google Business Profile optimization, review velocity, local citations, location-relevant content, and technical SEO. That is exactly what our local SEO service does. Book a free audit and we will walk through your heatmap and the fastest path to turning it green.
A grid full of red squares is a diagnosis, not a fix. This is the work that changes it.
Google Business Profile optimization, review velocity, citations, and location pages. The levers that actually move map pack position.
Explore local SEOarrow_forwardfact_checkThe full picture behind the grid: what your site, your listing, and your competitors are each contributing to that ranking.
Explore SEO auditsarrow_forwardBook a free audit call. We will walk through your heatmap together, show you why competitors outrank you in the red zones, and lay out a plan to take that visibility back.