Facebook Ads Management · Leads & E-Commerce

Facebook ads managed against cost per lead.
Not impressions.

We publish the numbers most agencies hide: $24 med spa consultations, $38 roofing leads, mass tort claimants a third below industry benchmarks. Full-funnel Facebook campaigns, optimized by hand, every day.

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Peak ROAS achieved
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Lowest cost per booked consult
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Businesses scaled
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Manual optimization

Get a Free Ad Account Audit

Lead Generation Direct-Response Creative Lookalike Audiences Retargeting Catalog Ads Pixel + CAPI UGC Creative Mass Tort Intake E-Com ROAS Creative Testing Lead Generation Direct-Response Creative Lookalike Audiences Retargeting Catalog Ads Pixel + CAPI UGC Creative Mass Tort Intake E-Com ROAS Creative Testing Lead Generation Direct-Response Creative Lookalike Audiences Retargeting Catalog Ads Pixel + CAPI UGC Creative Mass Tort Intake E-Com ROAS Creative Testing Lead Generation Direct-Response Creative Lookalike Audiences Retargeting Catalog Ads Pixel + CAPI UGC Creative Mass Tort Intake E-Com ROAS Creative Testing

Facebook did not stop working. Lazy management did.

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CPMs climb, CPLs follow

Auction costs rise every quarter, and accounts running last year's creative and structure quietly pay double for the same lead.

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Advantage+ left on autopilot

Automation switched on and walked away from, spending your budget on whatever the algorithm finds easiest, not what your sales team can close.

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Leads that go nowhere

Form fills that never answer the phone, because nobody built qualification into the campaign before chasing the cheapest possible CPL.

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Creative fatigue nobody catches

The same three ads running for months, frequency creeping up, and performance decaying week over week with no testing pipeline behind it.

Everything a Facebook account
needs to print.

Facebook and Instagram are the anchor of our social media marketing service, and every campaign below runs on the same rule: measured against revenue, managed by hand.

01

Full-Funnel Campaign Architecture

Prospecting, retargeting, and lifetime-value campaigns structured to work together under campaign budget optimization, instead of competing in the same auctions and inflating your own costs.

CBO StructureProspectingRetargeting
02

Lead Generation Campaigns

Instant forms with qualification questions built in, wired to your CRM, and managed against a hard cost-per-qualified-lead target with kill rules that cut losers before they burn budget.

Instant FormsQualificationKill Rules
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E-Commerce & Catalog Campaigns

Dynamic product ads, purchase-optimized campaigns, and layered retargeting that turn product views into orders, measured on ROAS and average order value, not clicks.

Catalog AdsPurchase OptimizationROAS
04

Creative Production & Testing

Direct-response formats proven in our own accounts, including qualifier-style creatives, UGC, and hook-led video, cycled through structured tests so winners scale and fatigue never sets in.

Direct ResponseUGCA/B Testing
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Legal & Mass Tort Intake

High-volume claimant campaigns with eligibility screening in the form, attorney advertising compliance baked into every creative, and CPLs that hold below accepted industry benchmarks.

Mass TortClaimant ScreeningCompliance
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Tracking, CAPI & Lead Quality

Pixel plus Conversions API on every account, offline conversion imports from your CRM, and a lead quality feedback loop, so the algorithm optimizes toward closed revenue, not form fills.

Pixel + CAPIOffline ConversionsQuality Feedback

What leads actually cost
on Facebook.

Benchmarks from campaigns we manage, not industry surveys. Your market and offer set your number, and your audit call includes a realistic range before you spend a dollar.

$38per qualified lead

Roofing

Storm-season campaigns with in-form qualification, at a CPL the sales team could scale against.

$29per booked estimate

HVAC

Seasonal demand spikes converted into a steady calendar of booked estimates.

$24per booked consultation

Med Spa

Offer-led campaigns with instant booking flows, at a fraction of industry cost per consult.

-46%cost per acquisition

Mold Remediation

A rebuilt targeting stack and dedicated inspection landing page nearly halved acquisition costs.

-32%below industry benchmark CPL

Mass Tort Legal

Signed-case-ready claimant leads, qualified in the form, delivered well under the accepted benchmark.

10K+qualified claimants matched

Class Action Intake

Eligibility screening at scale, matching thousands of claimants to litigation partners.

Paid social that compounds beyond the platform.

Facebook ads are not just a lead faucet. Run correctly, they feed your search visibility and your e-commerce funnel at the same time.

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Create demand

Nobody searches for a solution they do not know exists. Facebook puts your offer in front of the right people before they search, and branded search volume climbs with spend. That demand lands on Google, where your SEO is waiting to capture it.

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Convert everywhere

For e-commerce, the funnel closes on the platform: catalog ads re-show the exact products people viewed, purchase-optimized campaigns find buyers, and retargeting recovers the carts your site traffic abandons.

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Compound with SEO

Organic visitors become retargeting audiences. Winning ad hooks become content angles. Paid social and search compound each other, which is why we run them as one system, not two invoices.

Your account, in daylight

See what is working and what we killed.

Ads Manager buries the truth under filters. Our client portal surfaces it: your results broken down by gender, age, and platform, next to a running log of exactly what we optimized and why.

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Breakdowns that cut the junk

Your results split by age, gender, placement, and platform, the views Ads Manager buries under filters.

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A visible optimization log

Every budget shift, creative swap, and audience change we make, logged where you can see it.

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Ruthless kill rules

Ads that miss CPL targets get cut on schedule. Winners get fed. No sentimental spending.

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Reports you can read

CPL, ROAS, and lead quality in plain English, weekly, without a dashboard decoder ring.

Real-world proof

E-commerce brands and law firms scaled on the same discipline: creative testing and daily hands-on management.

$167Krevenue in 2 months, 4.1x ROAS

Beauty & Cosmetics Brand

Viral Reels and trend-based Facebook creative with layered retargeting turned a plateaued ad account into a compounding growth engine.

$730Krevenue in 6 months

Streetwear Apparel Brand

A full-funnel structure with dynamic creative testing scaled revenue month over month while cost per acquisition kept dropping.

-32%below benchmark cost per lead

Mass Tort Law Firm

Qualification-first ad creative and daily manual optimization delivered signed-case-ready claimant leads well under the accepted industry benchmark.

From audit to scale

01

Book Your Strategy Call

We review your account history, offers, and goals before we ever get on the phone.

02

Audit & Build

Offer evaluation, funnel audit, account restructure, and pixel plus Conversions API tracking set up properly.

03

Launch Reviewed, Not Rushed

Every campaign is built and reviewed with you before it spends a dollar. Structured tests launch at controlled budgets.

04

Optimize Daily

Hands-on budget shifts, creative refreshes, and audience refinement every day. Losers get cut, winners get fed.

05

Scale Without Breaking CPL

Budget scaling, audience expansion, and creative iteration that grow spend while cost per lead holds.

06

Report & Refine

Weekly reporting on CPL, ROAS, CTR, and lead quality, with strategy driven by what the numbers say.

Every engagement includes the essentials.

No add-on fees for the fundamentals. These come standard on every Facebook ads engagement.

Get a Free Ad Account Auditarrow_outward
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Pixel & Conversions API SetupBrowser and server-side tracking configured so every lead and purchase is attributed.
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Full-Funnel Account StructureProspecting, retargeting, and LTV campaigns built to reinforce each other, not compete.
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Creative Production & TestingDirect-response creative, UGC direction, and a structured testing pipeline that never idles.
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Daily Manual OptimizationA human strategist in your account every day. No set-it-and-forget-it automation.
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Lead Quality Feedback LoopCRM outcomes fed back into optimization, so campaigns chase closed revenue, not form fills.
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Live Portal ReportingBreakdowns by age, gender, and platform plus the full optimization log, in your client portal.

Frequently asked questions

How much does a Facebook lead cost?

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It depends on industry, market, offer, and creative, which is why we publish numbers from accounts we manage instead of quoting averages: $24 booked med spa consultations, $29 HVAC estimates, $38 qualified roofing leads, and mass tort claimant leads running about a third below accepted industry benchmarks. Your audit call includes a realistic CPL range for your specific market before you spend anything.

Do you run mass tort and legal lead generation campaigns?

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Yes, it is one of our deepest specialties. Mass tort campaigns need eligibility screening built into the form, attorney advertising compliance in every creative, and volume without quality collapse. We deliver signed-case-ready claimants at CPLs below industry benchmarks, with lead quality tracked through to retainer so the economics hold at the case level, not just the click level.

Can Facebook ads still drive profitable e-commerce sales?

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Yes, when the full funnel is built and measured on purchases. Catalog ads, purchase-optimized prospecting, and layered retargeting have produced 4.1x ROAS and $167K in two months for a beauty brand, $730K in six months for an apparel brand, and double-digit peak ROAS in seasonal pushes. The accounts that lose money are almost always optimizing for clicks or running one campaign type in isolation.

How do Facebook ads help SEO?

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Facebook creates demand that search captures. Paid social reach measurably lifts branded search volume, ad engagement tells you which angles deserve content investment, and your organic visitors become high-intent retargeting audiences. Run together, paid social and SEO compound: one creates the searches, the other owns the results page when they happen.

What budget do I need to start?

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Enough to generate statistically meaningful test data against your target CPL, which varies by industry: a med spa testing $24 consultations needs far less than a mass tort campaign qualifying claimants. We size the starting budget from your margins and target cost per acquisition on the strategy call, and we scale only after the account earns it with real conversion signal.

What makes your Facebook ad management different?

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Daily manual optimization by a human strategist, kill rules that cut underperforming ads on schedule, Conversions API and offline conversion tracking on every account, and a client portal showing your results broken down by age, gender, and platform next to a log of every change we make. No set-and-forget automation, no mystery.

Find out what your leads should be costing.

Book a free ad account audit. We will show you where the budget is leaking, what your realistic CPL range looks like, and exactly how we would restructure the account.

  • check_circleA full audit of your account structure, creative, and tracking
  • check_circleA realistic CPL or ROAS benchmark for your specific market
  • check_circleA restructure plan with honest timelines, no pressure